GOOGLE AD WORDS
Google ad word campaigns have only increased in their usefulness over the years. Google has recently changed their algorithms and now serve more paid ads to people than ever before. These ads occupy much more of the overall search page and reduce the effectiveness of techniques aimed at boosting natural searches. Get in touch with us and we can explain how to get the best bang for your buck when using paid Google functions.
SEARCH ENGINE OPTIMIZATION
Search engine remarketing is a great tool to keep your business in front of potential customers. When a person visits your website, a cookie is installed in their web browser. This cookie instructs other websites to show your ad to them. This works for sites all over the internet. Most people aren't aware this technology exists, which leads your potential clients to believe you are very successful by constantly seeing your ads across so many websites. This is a very cost effective way to stay at the top of the clients' mind during the purchasing decision process.
SEARCH ENGINE REMARKETING
SEARCH ENGINE OPTIMZATION (SEO)
Every zippiezap website comes optimized for SEO, but more can be done. Google gives priority to websites that show more links back to themselves from other sites. There are also certain terms a site must include to appear higher up in a natural search. We provide affordable solutions to SEO. Some marketing firms will tell you that it's all about SEO, but this is outdated information. Google has changed its search algorithm to focus on companies that buy Google Ads. At zippiezap, we put just the right amount of emphasis on SEO; not too little, but not too much.